News & Insights

Product updates, case studies & industry thinking

The latest from HubPeople — platform releases, partner stories, PPC insights, and what's driving growth across the dating industry.

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57 articles

Creative is Now the Growth Lever in PPC
23 March 20266 min read

Creative is Now the Growth Lever in PPC

Creative is now a key driver of PPC performance in the dating industry. Learn how CRO, landing page experience, and creative refreshes can help improve eng…

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New Product Release: Find My Dating App
6 March 20266 min read

New Product Release: Find My Dating App

Discover Canvas Templates in Hubbi, coming soon! Gain full control over your brand pages, design, and user journeys while staying compliant and on brand.

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HubPeople Spring Conference 2026
3 March 20261 min read

HubPeople Spring Conference 2026

Discover Canvas Templates in Hubbi, coming soon! Gain full control over your brand pages, design, and user journeys while staying compliant and on brand.

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Welcome Mark Brooks
26 February 20261 min read

Welcome Mark Brooks

Discover Canvas Templates in Hubbi, coming soon! Gain full control over your brand pages, design, and user journeys while staying compliant and on brand.

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How Pillion Link is Solving the Solo Rider Problem
17 February 20263 min read

How Pillion Link is Solving the Solo Rider Problem

Discover Canvas Templates in Hubbi, coming soon! Gain full control over your brand pages, design, and user journeys while staying compliant and on brand.

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Unpack’d Technologies Partnership
5 February 20262 min read

Unpack’d Technologies Partnership

Discover Canvas Templates in Hubbi, coming soon! Gain full control over your brand pages, design, and user journeys while staying compliant and on brand.

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Canvas Templates for Full Page Control
27 November 20252 min read

Canvas Templates for Full Page Control

Discover Canvas Templates in Hubbi, coming soon! Gain full control over your brand pages, design, and user journeys while staying compliant and on brand.

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Migrating a Legacy Giant - Case study
27 November 20254 min read

Migrating a Legacy Giant - Case study

Learn how HubPeople migrated LetsMeetUp, a ten-year-old dating brand, to the Hubbi platform with zero downtime, improving SEO, app presence, and revenue.

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A Fully Upgraded Founder Experience
20 November 20252 min read

A Fully Upgraded Founder Experience

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Digital Dudes Selects HubPeople to Power Its UK Regional Dating Portfolio
20 November 20252 min read

Digital Dudes Selects HubPeople to Power Its UK Regional Dating Portfolio

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Getting your dating app Christmas ready with HubPeople
18 November 20252 min read

Getting your dating app Christmas ready with HubPeople

Get your dating app ready for the Christmas surge with HubPeople. Refresh niche pages, optimise campaigns, and use Hubbi AI for SEO, geo-targeting, and PPC…

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Act Now to Maximise Peak Season for Your Dating Brand
6 October 20253 min read

Act Now to Maximise Peak Season for Your Dating Brand

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Your Brand Now Comes to Life as a Native App
29 September 20251 min read

Your Brand Now Comes to Life as a Native App

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Case Study: How Gaydar Saved Big and Achieved 4x ROAS
25 September 20254 min read

Case Study: How Gaydar Saved Big and Achieved 4x ROAS

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Instant Site Structures with Hubbi
11 September 20251 min read

Instant Site Structures with Hubbi

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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171% Return, Sometimes it pays to be negative!
11 September 20254 min read

171% Return, Sometimes it pays to be negative!

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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77% Increase in Age Verified Members
9 September 20251 min read

77% Increase in Age Verified Members

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Exclusive Offer for our Affiliates!
28 August 20251 min read

Exclusive Offer for our Affiliates!

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Belfast Partner Conference - Official Photos
19 June 20251 min read

Belfast Partner Conference - Official Photos

Hubpeople Belfast Partner Conference 2025. Where the industry leaders, innovators, and community builders in the online dating space

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Belfast Conference: Key Takeaways & Highlights
19 June 20252 min read

Belfast Conference: Key Takeaways & Highlights

The future of dating is niche, AI-powered, and community-first. The HubPeople Belfast conference brought together industry leaders, innovators, and communi…

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HubPeople Belfast Conference 2025
27 May 20251 min read

HubPeople Belfast Conference 2025

Join us at the iconic Titanic Hotel Belfast for a day of insights, learning, and networking. Tuesday 10th June, Belfast We are inviting HubPeople partners

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HubPeople AI at TES Seville 2025
24 March 20251 min read

HubPeople AI at TES Seville 2025

HubPeople AI was proud to attend the TES Affiliate Conference in Seville, one of the leading events for digital and affiliate marketing professionals. This…

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AI Content Generation
11 March 20251 min read

AI Content Generation

Improvements to the AI Content Creator We’ve updated our AI content builder to give you greater control over your prompts and improved feedback on generate…

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Multi Page Creator
11 March 20251 min read

Multi Page Creator

Introducing the New Multi-Page Creator We’ve revamped our Multi Page Creator to make building your pages faster and more intuitive. Gone is the need to jug…

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Improved Page Speeds
11 March 20251 min read

Improved Page Speeds

Boost SEO & Drive Conversions with Faster Landing Pages We’ve refined our landing pages to load significantly faster, even on slow mobile connections, help…

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New Feature: Members Showcase
11 March 20251 min read

New Feature: Members Showcase

Available Now on Magazine Template We’re excited to announce our new Members Showcase, now available on our Magazine template (and soon to be rolled out to…

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User Ratings
10 March 20251 min read

User Ratings

The Yelp of Your Love Life What if dating apps worked like your favourite review site? Well, now they kind of do. User Ratings are live—and they’re adding

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Introducing VIPPlus
10 March 20251 min read

Introducing VIPPlus

Now Live Across Affinity & Excite! We’re excited to roll out a brand-new subscription tier across both the Affinity and Excite platforms – say hello to VIP…

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How To: Domain Linking With Cloudflare
10 March 20252 min read

How To: Domain Linking With Cloudflare

Using Cloudflare DNS + Proxy Enabled To link your domain to a hubpeople.ai brand using a Cloudflare proxy you can follow the guidance provided on the domai…

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Google Dating & Companionship Ads Policy
11 February 20251 min read

Google Dating & Companionship Ads Policy

Since Google announced the Dating & Companionship Ads certification, HubPeople has been working behind the scenes to streamline the approval process and ma…

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Transform your dating brand with Midjourney
16 January 20253 min read

Transform your dating brand with Midjourney

At HubPeople.ai, we’ve seen firsthand how the right visuals can transform campaigns. That’s where Midjourney, an AI art generator, comes in. This tool can

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Driving Founder Success
9 January 20251 min read

Driving Founder Success

As part of our commitment to Founder success, we’ve launched a Community Management Initiative aimed at enhancing engagement and retention across the platf…

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Building Trust with Verified Features
16 December 20241 min read

Building Trust with Verified Features

drive growth this winter and win big! We all know the busy dating season is upon us, why not win big this year by maximising your portfolio

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Drive Growth, Win Prizes this Festive Season!
3 December 20241 min read

Drive Growth, Win Prizes this Festive Season!

drive growth this winter and win big! We all know the busy dating season is upon us, why not win big this year by maximising your portfolio

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Prepare Your Campaigns for the Festive Period
2 December 20243 min read

Prepare Your Campaigns for the Festive Period

Prepare Your Google Ads Dating Campaigns for the Festive Period. Maximise your potential for dating searches growth this xmas.

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How to Guides: Menu Manager
28 November 20243 min read

How to Guides: Menu Manager

Improve your SEO strategy with our new How To Guides: Menu Manager. SEO-friendly navigation that delivers results to your dating website.

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Founder Account Updates
28 November 20241 min read

Founder Account Updates

Founder Account Updates Great news for dating brand owners using a Founder’s account. We have introduced the capability to pin posts

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How to Guides: Page Hierarchies
28 November 20242 min read

How to Guides: Page Hierarchies

Improve your SEO visibility with our How to: Page Hierarchies guide. Clear content structures for SEO strategy.

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How to Guides: Site Maps
28 November 20241 min read

How to Guides: Site Maps

How to sitemaps - improve SEO with Sitemaps. Sitemaps help both search engines and users find their way around your site.

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HubPeople Partner Conference
26 November 20241 min read

HubPeople Partner Conference

HubPeople Partner Conference at ME London. Hubpeople have 2 events per year for our top partners.

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Create Your Dating Brand in 5 Simple Steps
14 November 20242 min read

Create Your Dating Brand in 5 Simple Steps

create a dating site in minutes. no coding required. no upfront costs. no dev time. it's awesome. Build a dating site & earn commission.

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New Feature Launch - Super Match
14 November 20242 min read

New Feature Launch - Super Match

We’re excited to announce the launch of a brand new feature available to all users across the HubPeople platform—Super Match. This feature lets users boost…

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Recap of the HubPeople Dublin Conference
12 August 20241 min read

Recap of the HubPeople Dublin Conference

hubpeople conference at google HQ in Dublin. We took our top partners to the amazing Google office in Dublin for training and fun times

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Affinity Platform Growth: Mainstream Dating Traffic
21 July 20241 min read

Affinity Platform Growth: Mainstream Dating Traffic

We are pleased to report strong growth across the Affinity platform in the first 5 months of the year with a 14.6% increase in total revenue. With HubPeopl…

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80% Increase in Messaging Area Revenue
21 July 20241 min read

80% Increase in Messaging Area Revenue

Since launching mid-February, we have seen an impressive 80% increase in daily average revenue generated from our new swim-lane design within the Messaging…

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Popup redesign drives 20% increase in upgrades!
21 July 20241 min read

Popup redesign drives 20% increase in upgrades!

Our product team has been hard at work, and we’re happy to announce that we’ve launched a complete redesign of the login popup. After listening to dating m…

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Gallery Enhancements Skyrocket Messaging Engagement by 58%
7 September 20231 min read

Gallery Enhancements Skyrocket Messaging Engagement by 58%

We’re excited to share some impactful updates to our homepage gallery, aimed at enhancing user engagement and interaction across the platform. This revampe…

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TES Affiliate Conference
5 September 20231 min read

TES Affiliate Conference

As we step into September, our calendar is bustling with exciting events. Our team is gearing up for another journey, this time to Prague, where the TES Af…

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GDI Europe Conference
5 September 20231 min read

GDI Europe Conference

Our team will be heading to London for the GDI European Conference, hosted at The Dilly, Piccadilly from the 13th-14th of September. The event is poised to…

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Portfolio Bidding for Enhanced Google Ads Performance
4 September 20232 min read

Portfolio Bidding for Enhanced Google Ads Performance

We’re excited to share with you our recent experiences and successes with portfolio bidding on Google Ads. As part of our ongoing commitment to experimenti…

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Strategies That Sizzle: Making Magic with 18-35 Demographic
31 August 20232 min read

Strategies That Sizzle: Making Magic with 18-35 Demographic

The Acquisition Team has seen increased demand from the 18-35-year-old demographic, which we believe to stem from a desire for a cheaper alternative to Tin…

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GA4: Improve Performance and Reduce Acquisition Costs
3 August 20231 min read

GA4: Improve Performance and Reduce Acquisition Costs

Since our last update, on July 1st 2023, standard Universal Analytics properties stopped processing data which mandated the migration to GA4. Here at HubSt…

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Latest Updates to our Progressive Web App
3 August 20232 min read

Latest Updates to our Progressive Web App

We’re excited to release the latest update of our Progressive Web App (PWA). This release provides a superior, app-like experience to our users and comes w…

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30% Increase in Upgrades via Navigation Drawer
1 August 20232 min read

30% Increase in Upgrades via Navigation Drawer

In response to user feedback, we have recently introduced a transformative update that provides a more intuitive, app-like experience for users. By consoli…

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Leveraging GA4 Audience Data
25 May 20231 min read

Leveraging GA4 Audience Data

As part of our ongoing efforts to scale up our in-house brands, we have successfully achieved significant improvements in registration numbers while simult…

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Popup Drives Upgrades & Revenue Surge
25 May 20231 min read

Popup Drives Upgrades & Revenue Surge

In a bid to further enhance user experience and boost revenue, our product team recently introduced a redesigned ‘like limit’ popup for male users in the M…

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Enhancing User Profiles for More Meaningful Connections
23 May 20231 min read

Enhancing User Profiles for More Meaningful Connections

User profiles play a vital role in capturing attention and sparking interest. We understand the significance of creating an engaging user experience within…

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