Your Audience is
Your Asset
Radio shows, podcasts, and media brands spend years building trust and loyal audiences. HubPeople turns that intellectual property into a branded subscription community — generating new recurring revenue without building a single line of technology.
Used by media brands across 17 billing currencies · 20+ years of platform infrastructure · 50–65% revenue share · Member of ODDA
How America's Most Listened-To Overnight Show Became a Dating Platform
Coast to Coast AM is the most popular overnight radio programme in the United States — syndicated to over 600 stations, airing seven nights a week, and drawing a deeply loyal audience united by their fascination with the paranormal, the unexplained, and the world beyond the mainstream. The show has been a fixture of American late-night radio since Art Bell founded it in 1988; George Noory has hosted since 2003 and has made it his own.
The insight behind ParanormalDate.com was simple: people who share a deep interest in the paranormal want to connect with others who get it — not just online, but in person. The Coast to Coast AM audience already trusts the show and its hosts. That trust transfers directly to ParanormalDate, producing conversion and upgrade rates that outperform generic dating products.
HubPeople supplied the full white-label infrastructure — native apps, subscription billing across 17 currencies, AI moderation, and ODDA-compliant safety controls. The IP holder brings the audience and the brand; HubPeople handles everything else. A new, recurring revenue stream that required no technology build, no hiring, and no platform maintenance.
The team at HubPeople have been incredibly responsive from day one. Whether it's a platform question, a new feature, or just understanding what's possible — they've always been on hand and genuinely invested in making things work. The partner events have been a real highlight too; meeting other operators and building real relationships in the industry adds a layer of value that goes well beyond the platform itself.
Mark Rollings · Producer, Coast to Coast AM
Why Media & IP
Your audience is the asset — we supply the platform
You've already done the hard work of building trust and recognition. HubPeople converts that equity into a recurring revenue product in weeks, not years.
Brand-First, Technology-Second
Full white-label platform under your existing brand. Members see your identity at every touchpoint — not HubPeople's. Your brand equity does the selling.
Subscription Revenue from Day One
Free, VIP, and VIP+ tiers built in. Credit card billing across 17 currencies with instant payout on your revenue share. 50–65% goes directly to you.
Global Audience, Niche Community
100M+ pre-seeded user database across 100+ niches. Your audience lands in a community that already has critical mass — no cold-start problem.
Native Apps Under Your Name
iOS and Android apps published under your brand in the App Store and Google Play. No dev team, no App Store submissions — handled end to end.
Higher Upgrade Rates from Affinity Audiences
Audiences with a shared, passionate identity convert and upgrade at higher rates than general dating products. Shared niche = lower acquisition cost, higher LTV.
Content Monetisation Built In
Premium content paywalls, video, polls, and creator tools ship with the platform. Extend your editorial model into a subscription community product.
How it works
From media brand to revenue product in three steps
No technology build. No hiring. No platform maintenance. Just your brand, your audience, and a new income stream.
Brief us on your audience
Tell us about your show, podcast, or media brand — the niche, the tone, the audience profile. Hubbi AI uses that brief to generate your site structure, brand identity, and SEO foundations.
We configure, you approve
White-label apps, subscription tiers, landing pages, and billing are set up by HubPeople. Your team reviews and signs off — no technical knowledge required at any stage.
Launch and collect revenue
Go live across web, iOS, and Android. Drive your existing audience to the platform — through your show, newsletter, or social channels — and watch subscription revenue land directly in your account.
You've built the audience.
Let us turn it into a product.
If you have a media brand, a loyal following, and a niche that people are passionate about — HubPeople can have a subscription community live under your name within 30 days.