Performance Marketing &
& Affiliates
Up to 30% of your conversions disappear before they're ever counted. S2S postbacks capture every event. A pre-seeded 100M+ database means profitability from day one. And at $0 platform cost, the entire spread between your CAC and member LTV is yours to keep.
Up to 30% attribution recaptured · Profitable from day one · lifetime rev share · Full S2S postback tracking · $0 platform costs
The Attribution Problem
Affiliate programs never pay for all your traffic — and the gap is growing
Three structural problems bleed your earned revenue before it ever reaches your account. When you own the domain, all three disappear.
Three ways affiliate tracking quietly takes money off your table
Privacy-first browsers, shrinking attribution windows, and cross-device journeys are eroding what affiliate programs actually credit to your account. The problem compounds every year as defaults get stricter.
- Third-party cookies are blocked by default in Safari and Firefox — and ad blockers prevent pixel scripts firing entirely, making conversions invisible to the network.
- Attribution windows that once lasted 30 days now expire in hours on privacy-first browsers, cutting off credit for any user who takes time to decide.
- Last-click bias and cross-device breaks mean partners driving early intent or mobile traffic get zero credit even when their contribution closed the sale.
- Fraud classification expands silently. Platforms periodically broaden what they label "suspicious" traffic — reclassifying legitimate sources retroactively and removing payouts already earned.
- ID verification requirements get added mid-programme. Leads that previously qualified now fail new identity checks, shrinking the percentage of traffic the programme pays out on without changing your rates on paper.
- Quality thresholds are raised unilaterally — minimum engagement scores, geo restrictions, or device fingerprinting rules — each update eroding your effective payout rate while your nominal CPA stays the same.
- Every converting user belongs to the advertiser's platform — not yours. You have no data on who they are, no ability to remarket, and no revenue from any future purchase they make.
- The offer can be paused, the rate cut, or the programme closed without notice. All the LTV you built sits on someone else's asset while you restart acquisition from scratch.
What happens to 100 paid conversions
Why Performance Marketing & Affiliates
Your traffic. Your brand. Your margin.
Stop routing your best traffic to third-party offers at a fraction of its value. Own the product, capture every conversion, and keep the economics.
100% Attribution Capture
S2S postbacks fire server-to-server on every tracked event — registration, payment, upgrade, recurring revenue — with no browser dependency and zero pixel drop-off. Optimise against the real numbers.
Day-1 Profitability
A pre-seeded 100M+ member database means your branded offer launches into an active community instantly. No cold-start delay, no seeding budget — your first user lands in a live product.
Portfolio at Scale
Run multiple branded dating offers across geos, demographics, and niches under one account. Sophisticated operators use HubPeople as the engine behind their entire dating portfolio.
Offer Independence
Own your brand, own your data, own your economics. No advertiser can pause your offer, cut your rate, or change terms. Your branded dating product runs on your rules — permanently.
Full S2S Traceability
Every event from initial click to years-later resubscription is traceable via sub IDs and postbacks. Compatible with Voluum, TUNE, HasOffers, Cake, RedTrack, and any standard tracker.
$0 Platform Cost
Unlike traditional white-label dating platforms, HubPeople charges no monthly platform fee. The entire spread between your CAC and member LTV is yours — not shared with a software vendor.
How a 22-Year Performance Marketing Veteran Replaced His Platform — and Eliminated His Overhead
Ophir Laizerovich has spent over two decades at the sharp end of dating lead generation. Through LeadThink he has built a sophisticated cascade system feeding Match, eHarmony, and every major dating company in the market, layered with a portfolio of proprietary dating brands that captured overflow traffic and converted it into direct subscription revenue.
Ophir's operation is as sophisticated as dating lead gen gets. His cascade routes dating leads across every major dating advertiser — and he built his own branded platforms on top to capture overflow and build a compounding direct subscription revenue base. The challenge wasn't traffic. It was the economics of the in-house platform he was running on. Significant ongoing platform costs meant every dollar in revenue was eroded before it reached his bottom line, and pixel-based attribution was quietly dropping conversions he'd already paid to acquire on 3rd party offers.
When Ophir migrated his in-house brands to HubPeople in 2026, the results were immediate. Full S2S postback tracking closed the attribution gap — every conversion event his previous setup had missed was now captured and credited back. The pre-seeded database meant his migrated brands launched into active communities from day one — no rebuild, no seeding, no cold-start delay. Leadthink saw better revenue return on the same traffic comapred with their old platform and with no platform cost eating into margin it was a double whanmmy for profits.
I make a better revenue return with HubPeople than my old platform — and even better, it costs me $0 to run, unlike our old platform which had significant ongoing costs.
Ophir Laizerovich · CEO, LeadThink (Conversion Squared Corporation)
Stop losing revenue to bad attribution and platform fees
Build your own branded dating offer, integrate with full S2S tracking, and keep every dollar you earn. No platform cost. No attribution gaps. Talk to our team today.